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OUR STORY

ABOUT PALETTE
HOTELS

Our leadership team’s unparalleled strength lies in our diverse experiences spanning many areas of the hospitality industry. We bring expertise from 20+ years of hotel ownership and development, decades in big-brand hotel operations ranging from midscale to luxury, as well as careers in tech-enabled short-term rental and co-living start-ups. This unique background empowers us to revolutionize hotel management to deliver maximum value for you.
At Palette, our primary objective is to harmonize your asset’s business plan with your financial objectives and maximize its value accordingly. We are large enough to be trustworthy stewards of your assets while maintaining the personal touch you desire. Our sales and revenue expertise ensures your hotel’s position as the market leader. Our focus on team development via technology implementation and comprehensive training is key to driving improvements in your bottom line.
Operating across various markets and states, representing all major brands, we possess the knowledge needed to seamlessly integrate your hotel into our portfolio, ensuring there is no performance lag. Join us to unlock the full potential of your assets.
View Our Portfolio

CULTIVATING THE FULL POTENTIAL OF OUR HOTELS AND OUR TEAM TO DELIVER BEST-IN-CLASS HOSPITALITY SERVICES.

OUR VALUES

Owner-Centric

Results
Oriented

People First

OUR TIMELINE

1980

The Lou Family started a chain of Chinese restaurants in NYC, known for their family-friendly culture and dedicated employees.

1990

Expanded into multifamily real estate ownership and property management, offering attention to detail and personal care.

2003

Ventured into hotel development with the first Wingate Inn in Manhattan, adapting the brand to an urban high-rise building.

2005

Launched Construction and Procurement arms, providing construction management, FF&E procurement, and consulting for developers.

2010

Developed and opened a Courtyard by Marriott in Manhattan's West SoHo neighborhood, positioning well for NYC's recovery post Great Financial Crisis.

2012

Launched an Asset Management team to ensure successful partnerships between ownership groups and operations.

2014

Richard Lou took over the family business, aiming to propel growth through relationships, talent, portfolio diversification, and innovation.

2015

Invested in two Hampton Inns in Orlando, executing major renovations for better competitiveness.

2018

Opened a new 274-room AC by Marriott in Downtown Manhattan.

2020

Acquired hotels in Fort Worth, Texas, and Salt Lake City, Utah.

2023

Acquired Esperanto Development, vertically integrating into operations and rebranding as Palette Hotels.

2024+

Excited for the future, eager to work with partners and build relationships based on our service-focused approach.

WE WILL BE YOUR PREFERRED
HOSPITALITY PARTNER

Maximize Profitability, Enhance Guest Satisfaction, and Stay Ahead of the Competition - Let's Get Started!